According to reports, Amazon is developing an ad-supported tier for Prime Video

Amazon is reportedly planning to introduce an ad-supported tier to its Prime Video platform. talks have been going on for several weeks and are still in the early stages.

The report proceeds to say that sponsors are enthusiastic for Amazon to commit, as different players like Netflix, have as of late added a promotion upheld choice to their arrangement. Administrations, for example, Hulu, Max and Peacock have had promotion upheld choices starting from the start. According to the Wall Street Journal, advertisers “want more access to premium movies and programs that have remained largely ad free, content that often garners more buzz.”

In the past, Amazon has taken steps to include more ad-supported programming on its platform. Its sports programming and some of its shows feature product placement-based advertisements. Additionally, it is said that Amazon is in discussions with Warner Bros., Discovery, and Paramount regarding the inclusion of ad-supported subscriptions via Prime Video Channels. Subscribing to a wide range of streaming services, including ad-free versions of Paramount+ and Max, is currently possible through Amazon’s Channel feature.

It currently costs $8.99 per month to subscribe to Amazon Prime Video on its own or as part of an Amazon Prime membership. In correlation, Netflix’s Standard arrangement runs you $9.99 each month, which opens HD video, two screens all at once and disconnected downloading. The ad-supported tier of the company costs $6.99 per month and excludes offline downloading. It’s hazy when Amazon anticipates presenting this promotion upheld plan or what estimating may resemble, yet it ought to assist with bringing down the expense for those hoping to buy into Amazon Prime Video and wouldn’t fret advertisements.