Get ready for your next wired streaming package. Comcast will offer a three-way package of Peacock, Netflix and Apple TV+ at a deep discount later this month, Comcast CEO Brian Roberts said.
The package, called StreamSaver, will be available to all Comcast broadband and TV customers, Roberts said Tuesday in a speech at the 2024 MoffettNathanson Media, Internet and Communications Conference in New York.
The three streaming services, Peacock, Netflix and Apple TV+, will “come at a vastly reduced price to anything in the market today,” Roberts said, although he didn’t reveal any pricing details. The goal is to “add value to consumers” and at the same time “take some of the dollars out of” other companies’ streaming businesses, he added, while reinforcing Comcast’s broadband service offerings.
Currently, the cheapest way to get all three streamers individually is with ad-supported Peacock Premium ($5.99/month, rising to $7.99/month in July). Netflix Basic with ads ($6.99/month). The standard Apple TV+ plan costs $9.99 per month. Note that you must already have an Xfinity Internet or Xfinity TV subscription to receive Comcast’s StreamSaver discount.
The upcoming launch of Comcast’s StreamSaver package comes as other media companies are finalizing similar deals.
Last week, Disney and Warner Bros. Discovery announced his three-part package, consisting of Max, Disney+, and Hulu, which will be available in the U.S. starting this summer (price to be determined).
In addition, Disney, WBD, and Fox Corp. have formed a joint venture to launch a streaming sports package with ESPN+ and both linear TV channels, scheduled to begin this fall. Critics say the company, called Spulu (a play on Sport and Hulu), is anticompetitive and violates antitrust laws.
Available & Forthcoming Major SVOD Bundles in U.S.
| Category | Subcategories | Examples |
|---|---|---|
| Video only | Soft bundle | Disney Bundle (Disney+, Hulu, ESPN+) |
| Hard bundle | Paramount+ With Showtime; Max; Hulu on Disney+ | |
| Inter-company bundles | Hulu add-on subscriptions (HBO, Showtime, Cinemax, Starz); Disney+/Hulu/Max; “Spulu” streaming sports bundle | |
| Aggregators | Aggregation services | Prime Video Channels, YouTube TV, YouTube Primetime Channels, Apple TV Channels, Verizon +play |
| Aggregation via devices | Roku, Amazon Fire TV, Chromecast, smart TV OS hubs | |
| Telcos | Wireless | T-Mobile “Netflix on Us,” Verizon myPlan (offers discounted Disney Bundle or Apple One), T-Mobile/Apple TV+, AT&T/Max |
| Broadband/Pay TV | Cox Contour Streaming Player, Comcast Now TV, Comcast StreamSaver (Peacock, Netflix, Apple TV+) | |
| Cross-platform | Multi-service bundles | Apple One, Amazon Prime, Hulu-Spotify Bundle |
| Retail | Walmart+, Amazon Prime |
Like other streaming bundle strategies, Comcast’s upcoming Peacock, Netflix, and Apple TV+ bundles are a more efficient way to reduce churn and acquire subscribers as traditional cable TV business deteriorates. This is an attempt to provide
Comcast’s StreamSaver package launches ahead of further price increases for its standalone Peacock service and will be available to new customers ahead of the 2024 Paris Summer Olympics. Starting in mid-July, Peacock Premium (with ads) will increase in price by $2 to $7.99 per month, and Peacock Premium Plus (mostly without ads) will also increase in price by $2 to $13.99 per month. The new pricing will be effective starting July 18th for new Peacock customers and existing subscribers whose next billing date is after August 17th.
Also at the Moffett-Nathanson meeting, Roberts was asked by analyst Craig Moffett about NBC’s alleged acquisition of NBA media rights, but Roberts declined to discuss the status of the negotiations.
