More than a month before its scheduled October 13 release, Taylor Swift’s concert movie has already shattered box office records. With $26 million in advance ticket sales on Thursday, the concert movie of the singer’s Eras Tour “shattered records for single-day advance ticket sales revenue,” according to AMC Theatres.
AMC stated in a statement that it broke the previous record held by “Spider-Man: No Way Home,” which sold $16.9 million worth of tickets in a single day before its release in 2021.
Less than three hours after tickets went on sale, Swift’s movie shattered the day record, prompting the theatre chain to announce that it would add additional showtimes whenever possible.
Summer blockbuster successes like “Barbie” and “Oppenheimer” have helped theatres bounce back from a pandemic-era audience dip. (WB Discovery, the parent company of CNN, owns Warner Bros. Pictures, which distributes the movie “Barbie”).
However, the number of films arriving in theatres over the course of the upcoming year may decrease due to the going on Hollywood writers’ and actors’ strikes as well as the deadlock in studio negotiations. As opposed to studios, which generally distribute films to theatres, AMC is doing so with the Eras Tour movie as “the inaugural step of a new line of business for AMC Entertainment.”
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