Amazon is entering the auto industry and plans to work with Hyundai to start selling the automaker’s cars online in 2024.
The massive online retailer announced that Hyundai will be the first brand that customers may buy, although it did not specify when other car manufacturers would follow suit.
Andy Jassy, the CEO of Amazon, stated in a statement that it will alter the “ease with which customers can buy vehicles online.”
Customers will be able to use Amazon starting next year to look up available cars for purchase in their area, including model, trim, and colour, before completing an online payment and financing application.
Beyond only auto sales, the partnership will also see Hyundai designate AWS as its preferred cloud provider in order to support digital transformation, and the integration of Alexa into Hyundai’s upcoming lineup of vehicles.
As part of a new multiyear agreement with a cloud-first technology strategy, Hyundai will reportedly become a more data-driven organisation and migrate its current on-premises applications, which support everything from product engineering to customer engagement to research, to AWS.
The final piece of the partnership’s in-vehicle solutions will be implemented in 2025 and provide consumers who buy Hyundai’s upcoming models with access to Alexa.
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