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HMD said Monday that it is working with FreeStream Technologies and other tech partners to develop Direct-to-Mobile (D2M) phones for launch. It was announced just days before the World Audio Visual & Entertainment Summit (WAVES) 2025 kicks off on May 1. Lava International, an Indian OEM, is also preparing to introduce D2M-capable feature phones in the Indian market; the business has already alluded to some important features. Meanwhile, India is set to host field trials of this emerging D2M broadcasting technology in the near future.
HMD said in a press statement that it has partnered with FreeStream Technologies, Tejas Networks, and Sinclair to introduce D2M phones in India. The launch will take place at the Jio World Centre in Mumbai as part of the WAVES 2025 event. Lava revealed their feature phone, which was created by working with Tejas Networks and its own research and development team. It uses the SL3000 processor from Saankhya Labs and is based on the MediaTek MT6261 chipset. In addition to a 2.8-inch QVGA screen, this device will have a 2,200mAh battery, a UHF antenna for receiving television signals, and GSM capability for making voice calls.
The D2M technology is promoted as a new-age broadcasting solution capable of transmitting OTT content, live television, video, audio, and even text alerts directly to mobile devices, all without relying on internet or Wi-Fi connections. ‘Make in India’ and ‘Design in India’ initiatives are expected to be strengthened by this project. Plans are in place for comprehensive field testing of this technology within India soon.
HMD also said that Tejas Networks’ infrastructure will power its next range of products, which will include low-cost feature phones, smartphones, and tablets. Together with Tejas Networks and IIT Kanpur, Prasar Bharati has already carried out extensive real-time testing of the D2M platform. According to Parag Naik, Executive Vice President of Tejas Networks, the D2M devices from HMD will incorporate the SL-3000 processor from Saankhya Labs. A core network system that can provide targeted ads, instructional materials, content delivery network offload, emergency notifications, and other functions will be integrated with these devices.
American telecom firm Sinclair Inc. confirmed that these mobile devices will adopt the ATSC 3.0 broadcasting standard, which is regarded as the future of terrestrial digital television transmission. Furthermore, the company is involved in developing a more advanced solution called Broadcast to Everything (B2X), which is being designed to meet the evolving demands of future 6G networks.
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