Flipkart, one of India’s leading e-commerce companies, has officially ended its work-from-home (WFH) policy, making it one of the last major digital-era firms in the sector to take this step. Unlike its competitors such as Meesho, Amazon, Blinkit, and Zepto-where most employees have already resumed working from the office full-time-Flipkart had maintained a hybrid model…
Google has introduced a new AI-powered feature called “Vision Match” in its Shopping tab, allowing users to find clothing items by describing what they have in mind. This enhancement aims to make online shopping more intuitive by enabling users to search for apparel using their own words, while also expanding Google’s augmented reality (AR) beauty…
Amazon India has announced a significant increase in commission payouts for over 50,000 creators in its influencer marketing network as part of its strategy to boost sales during the upcoming festive season. The e-commerce giant has revised the payout structure, which will see active creators earning 1.5X to 2X more across various product categories such…
Amazon has introduced a new AI-driven assistant for sellers, called Project Amelia, currently in beta. This tool is designed to streamline the complexities of managing a global selling business on Amazon by offering personalized support and insights. Project Amelia leverages generative AI to help sellers with a range of tasks, from answering queries to providing…
In June of this year, Amazon Prime Lite made its debut in India. It provides a low-cost substitute for the business’s typical yearly Prime membership. With some limitations, the affordable plan has many of the same features as the regular Amazon Prime membership, including as two-day shipping and access to the Prime Video library. Notably,…