Microsoft is rebranding Xbox Live to Xbox network. Occurrences of the new branding began showing up in the Xbox dashboard recently for beta testers, with cuts being transferred to “Xbox network” rather than Xbox Live. Microsoft has now affirmed the name change.
“’Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement,” says a Microsoft spokesperson in a statement to The Verge. “The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”
Microsoft has utilized Xbox Live to refer to its underlying Xbox service since its original launch 18 years prior. Larry Hryb, also called Major Nelson, has been known as “Xbox Live’s Major Nelson” for years, yet Hryb currently refers to himself as “Xbox’s Major Nelson.”
Clues at a name change initially showed up back in August, after Microsoft updated its Services Agreement. At that point, Microsoft said it wasn’t rebranding the service and had no designs to discontinue Xbox Live Gold. All things considered, Microsoft proceeded to report a price hike for Xbox Live Gold that the organization had to rapidly switch.
Microsoft is presently intending to drop the subscription requirement for free-to-play games on its Xbox network in the coming months. Games like Fortnite will presently don’t need Xbox Live Gold accordingly, yet Microsoft hasn’t yet affirmed precisely when the paywall will be eliminated.