Artificial intelligence is being used by Amazon to assist robots with natural language understanding

Amazon revealed on June 4 that its latest artificial intelligence initiatives are focused on robotics, last-mile delivery improvements, and optimizing supply chain operations. These developments were shared through a post on LinkedIn, highlighting the company’s increasing investment in AI technologies.

In robotics, Amazon’s newly formed agentic AI team is working on a foundational AI framework to empower machines like the Proteus robot. This framework is intended to help robots comprehend natural language instructions, interpret them intelligently, and take autonomous action, marking a significant step in robotic interaction and autonomy.

Amazon launched a new initiative called Wellspring to improve last-mile deliveries. This project is designed to use generative AI to significantly boost delivery accuracy and improve the overall experience for drivers navigating complex delivery environments.

Additionally, Amazon has unveiled a new AI foundation model that underpins its Supply Chain Optimization Technology, or SCOT. This advanced model is capable of analyzing over 400 million product items across 270 time frames, revolutionizing how inventory is forecasted and distributed. The goal is to improve customer experience by enhancing product availability, pricing, and selection.

According to CNBC, Amazon’s Lab126, the R&D division in charge of devices like the Kindle and Echo, includes the agentic AI team in charge of the robotics framework. Meanwhile, Reuters noted that Amazon is integrating generative AI into its mapping systems to assist drivers in delivering packages to more complicated destinations, including office buildings and residential complexes.

The company is also leveraging AI to forecast consumer demand more precisely by considering various factors such as product pricing, convenience, local weather patterns, and past sales trends. This predictive capability aims to help Amazon better align its supply with customer expectations and enhance operational efficiency.

These new projects follow several earlier AI-related developments by the company. On March 31, Amazon introduced an AI agent named Nova that can independently browse the internet, perform tasks like online shopping, and make decisions without needing continuous user input.

Back in November, Amazon Web Services launched the Generative AI Partner Alliance. This initiative offers customers access to a network of specialists and consulting partners to assist in deploying generative AI solutions effectively.

In October, Amazon Ads rolled out two generative AI tools designed to help advertisers broaden their audience reach by producing compelling, multi-format content. These innovations underscore Amazon’s growing focus on integrating AI across its diverse business operations.

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Pratik Patil

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Artificial intelligence is being used by Amazon to assist robots with natural language understanding

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