A new way for brands to go viral: Snapchat introduces Sponsored AI Lenses
Snapchat is blending technological innovation with creativity through its latest offering, Sponsored AI Lenses—an inventive advertising format aimed at engaging Gen Z and younger audiences who enjoy immersive, interactive content. This new initiative is part of Snapchat’s continued evolution in generative AI, providing brands with a novel way to connect with users through personalized and…