Video creation remains the edge of generative AI, with OpenAI leading the way with their Sora AI video generator. The generator, which debuted last month at OpenAI’s 12 days, has generated a lot of discussion due to its extremely realistic output quality.
On Wednesday, OpenAI told ZDNET that there are 10 Sora generations per second around the world. This corresponds to 600 videos being created every minute. Seoul, New York City, Tokyo, Los Angeles, and Singapore are the top five cities for Sora adoption, in that order.
Sora makes it easy to create videos from scratch by simply inserting existing assets you own, such as prompts and video clips. For example, image or videos from your gallery. You can also adjust the ratio and duration, or choose from presets to get creative.
Outside of videos, OpenAI says that Sora’s second fastest growing feature is the Remix feature, which allows users to add, remove, or edit objects in an existing video using text prompts (see video below). When remixing, you can also choose the intensity of the remix, depending on how much of the essence of the original video you want to keep.
Sora also has other video editing features including re-cut, which allows users to trim and extend existing clips, and blend, which transitions pieces from one film to another. Both Sora’s video editing and generating tools are useful for content creators and working professionals who may use the platform to create b-roll, marketing video materials, clips, and other content.
Sora is available to both ChatGPT Plus and Pro customers, with varied constraints. The ChatGPT Plus subscription, which costs $20 a month, allows users to create up to 50 films per month, each with a resolution of 720p and a runtime of five seconds. Although the price may appear high, other benefits include early and exclusive access to some of OpenAI’s most recent and greatest features, such as Advanced Voice, o1 with Canvas, o3-mini, and DALL-E 3.
The ChatGPT Pro subscription is $200 per month and includes everything ChatGPT Plus does on a much larger scale, as well as o1 Pro. Sora cannot currently be accessed from ChatGPT Free, Enterprise, or Edu accounts. If you only want to sample Sora and do not intend to use ChatGPT Plus in the long run, you can always subscribe for a month and then unsubscribe.
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