Megan Thee Stallion is partnering with Popeyes to launch a new hot sauce

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Superstars and fast food keep on teaming up.

A new pattern has arisen with fast-food chains collaborating with famous people to make unique products. McDonald’s and Burger King have both presented big name themed meals and presently Popeyes is participate, albeit in a somewhat unique way.

The fried chicken restaurant reported that it has collaborated with artist Megan Thee Stallion to make another hot sauce, as per to a public statement. A progression of branded products with the hot sauce branding will likewise be presented.

The sauce will be accessible starting October 19, with a comparing merchandise line dropping at 12 p.m. that very day. The assortment, called Thee Heat, will include bikinis, hats, dog toys, and more. Two additional collections are slated to drop in November.

“I’m appreciative of Popeyes commitment to empowering Black women and look forward to opening Popeyes Restaurants,” said Megan Thee Stallion. “Teaming up with Popeyes is such a milestone in my journey and evolution as an entrepreneur. I’ve always been a fan of the Popeyes brand and I’m thrilled to have the opportunity to join the brand and help create the new Megan Thee Stallion Hottie Sauce for their line-up.”

Sami Siddiqui, president of Popeyes Americas, said, “Popeyes one-of-a-kind partnership with Megan Thee Stallion goes well beyond the average marketing collaboration. We are unifying two pop culture icons, and Megan’s innovative, creative, and entrepreneurial vision is at the core of everything we’re doing. For the first time ever, we are changing our famous Chicken Sandwich to add a sauce that was custom-made with and for Megan.”

Superstar associations have become colossal advertising apparatuses in marketing tools in the course of the last year. Teaming up with youthful artists and makers became huge for fast-food chains in 2020, and is proceeding solid in 2021. The arrangements assisted brands with associating with Gen Z clients and regularly wound up via online media and as TikTok trends.

The period of fast food and superstar organizations isn’t probably going to end at any point in the near future. Brands keep on searching for systems to arrive at more youthful clients, and they’ve discovered something that works.