J.J. Abrams’ Bad Robot is teaming together with Warner Bros. for a live-action Hot Wheels film, indicating that Mattel is taking the filmmaking business seriously.
Warner Bros. and Mattel Films announced today that Bad Robot has signed on to create a live-action Hot Wheels feature film, which will feature “some of the world’s hottest and sleekest cars, monster trucks and motorcycles,” according to a press statement. Mattel Films’ executive producer Robbie Brenner would not reveal any narrative details about the cooperation, but did hint that the new film would appeal to a wide range of Hot Wheels fans.
“As the global leader in car culture, Hot Wheels has been igniting the challenger spirit in auto enthusiasts for generations,” stated Brenner. “Fans of all ages are now in for the ride of their lives with the incredible talent of J.J. Abrams’ Bad Robot joining us alongside Warner Bros. Pictures to transform Hot Wheels’ legendary IP into a thrilling story for the big screen.”
Unlike Mattel’s planned Barbie film, which already has a few stars committed and a focal character who lends herself more easily to cohesive plots, there are few information about Hot Wheels, a film about cars you move around with the force of your imagination. Hot Wheels, on the other hand, could be a picture to keep an eye on, especially if Warner Bros. and Mattel intend for it to be their response to Universal’s Fast & Furious franchise.