In 2022, Samsung plans to sell 10 million foldable cellphones

Following the introduction of the new Galaxy Z Fold 4 and Galaxy Z Flip 4 smartphones, Samsung’s mobile president stated that the company hopes to sell more than 10 million foldable devices this year.

At a press conference with the South Korean media after Samsung’s Unpacked event, where the company also unveiled the Buds 2 Pro earbuds and new wearables Galaxy Watch 5 and Watch 5 Pro, the South Korean tech giant stated that its objective is to have foldable smartphones make up more than half of the premium smartphones it sells by 2025.

In order to “perfect” the folding formula for the Z Fold 4 and Z Flip 4, Samsung focused on improving the usability of features that only the form factor can provide.

Based on the 128GB variants, the Z Flip 4 costs $990, and the Z Fold 4 costs $1,799, which is the same as their respective predecessors, which were released last year.

The Samsung president stated that despite the pressure the company is under from the present spike in raw material costs, supply chain challenges, and inflation, these prices were established to make foldable phones popular and affordable for consumers.

He highlighted that the business got enough components for Z Fold 4 and Z Flip 4 so that there won’t be a supply problem.

The overall component scarcity is already easing swiftly after reaching its height last year, and Samsung anticipates that the problem will be rectified in 2019, according to the president.

When an ecosystem has developed around foldable smartphones that is supported by user trust and usefulness, according to the company’s definition of the benchmark for foldable smartphones becoming popular, said Roh. The Z Fold 3 and Z Flip 3 models last year started this, and it will continue with the Z Fold 4 and Z Flip 4, he said, making it more significant than absolute sales data.

The demand for premium smartphones is still robust in developed economies even though the global smartphone industry is predicted to decline this year, according to the president of Samsung.

Through the new Z Fold 4 and Z Flip 4, Samsung will aim to enhance its market share in the premium class, according to source.