ASUS will not launch any new smartphones in 2026, company confirms

ASUS appears to be reconsidering its long-term involvement in the smartphone market, according to recent comments from company Chairman Jonney Shih. Translated remarks suggest that ASUS currently has no plans to release new smartphone models, signaling a potential shift in business priorities.

While Shih stopped short of officially confirming a complete exit from smartphones, he acknowledged that such a move remains a possibility. His comments add weight to earlier reports indicating that ASUS would skip smartphone launches in 2026, suggesting the pause could extend beyond a single year.

Despite the uncertainty around future phone releases, ASUS customers will not be left unsupported. The company has confirmed that existing smartphone models will continue to receive software updates and warranty services, ensuring continued support for current users.

Looking ahead, ASUS may redirect its resources toward artificial intelligence–driven projects, with Shih referencing areas such as robotics and smartglasses as potential growth segments. This aligns with broader industry trends, as hardware manufacturers increasingly invest in AI-powered devices and platforms.

At CES earlier this month, ASUS showcased several new products unrelated to smartphones, including dual-screen laptops and gaming-focused smartglasses, reinforcing the company’s expanding focus beyond mobile devices. These announcements highlight ASUS’s ongoing commitment to innovation across multiple hardware categories.

For now, while the future of ASUS smartphones remains uncertain, the company’s broader product roadmap suggests that ASUS-branded technology will continue to play a visible role across emerging tech segments.